In 2013, a special class at SCAD had the opportunity to work with FOX Sports to help them create their open for Superbowl XLVIII.
Challenged with conceptualizing an impactful and dynamic open which featured Cleatus the robot and Time Square, we utilized the virtual space of Times Square as creatively as we could while making it feel beautiful aesthetically.
Being creative director for the group of students, it was my job to help guide the process and keep the team moving as one cohesive unit.
Creative Director: Sekani Solomon
Technical Director: Jason Diaz
Producer: Rainy Fu
Lead Designers: Chris Shane, Rick Kuan
Designers: Rainy Fu, Chase Hochstatter, Jason M. Diaz
Concept Artists: Daryl Tan, Ken Tan